With ad costs climbing and budgets tightening, Marketers are rethinking traditional spending. In 2024, while many Brands saw diminishing returns on paid channels, Referral Marketing delivered 1,868% ROI. That’s not just impressive – it reflects a shift towards more sustainable, organic growth strategies that harness the power of customer advocacy.
A Shift In The Marketing Landscape
While paid ads can be effective, the returns aren’t what they used to be. Referral Marketing taps into your most loyal customers and turns them into Brand Advocates – cutting costs and driving engagement in a way paid ads can’t match.
At Soreto, we’ve seen this across 500+ campaigns in 36 countries. Our data shows that Referrals aren’t just an extra channel; they’re becoming essential. Looking ahead to 2025, it’s clear that Referral Marketing will be key in helping Brands navigate a challenging retail landscape.
The Power Of Organic Growth
Referral Marketing works because it’s all about trust. When friends and family share their positive experiences, it’s a recommendation that’s hard to beat. Take a look at the numbers: in 2024, Referral Campaigns brought in over 1.3 million Referrals with the potential to reach 247 million social media accounts. These aren’t just numbers – they show the massive impact of organic growth.
In today’s world, where every pound spent needs to count, Referral Marketing is proving to be a smart, high-ROI strategy.
Data-Driven Insights For 2025
Our latest Whitepaper, Proven Strategies To Thrive In A Challenging Retail Landscape, delves into the metrics and trends that are set to shape the future of Referral Marketing. Here are a few key insights that illustrate why Referral Marketing is the smart choice:
- Unmatched ROI: In 2024, Referral Campaigns achieved an average ROI of 1,868% – 9x higher than what most paid advertising channels deliver.
- Enhanced Engagement: With CTRs rising to 40%, it’s evident that customers are not only noticing but actively engaging with Referral-driven content.
- Massive Reach: Over 1.3 million Referrals translated into a potential organic reach of 247 million social media accounts.
- Customer Value: Referred customers have been shown to spend up to 50% more on their first purchase, affirming the quality and value they bring to Brands.
These insights show it’s time to rethink your marketing spend. Instead of throwing money at channels with uncertain returns, why not let your most loyal customers do the talking?
Download the Whitepaper
Delve deeper into these trends and strategies by downloading our latest Whitepaper. It’s packed with actionable insights that can help you optimise your Referral Campaigns and drive sustainable growth in 2025.
