Resources
Catch up on the latest updates from Soreto
The Latest Updates
-
Ghosted by Your Own Customers? How to Resurrect Your Referral Programme
You launched your referral programme with high expectations.You imagined steady customer growth, organic sharing and a surge in word-of-mouth buzz.…
-
Referral Marketing vs. Paid Ads: The Ultimate ROI Battle
Marketing budgets aren’t limitless, so brands need to make every pound count. That’s why brands are rethinking their strategies to…
-
Keeping Referral Programmes Fair and Effective: How Soreto Helps Prevent Code Misuse
Referral Marketing is one of the most trusted and rewarding ways to grow a business. When a customer shares a…
-
Referral Marketing Meets TikTok: Why Soreto is Bringing Referrals to the Platform Everyone’s Talking About
At Soreto, we believe Referral Marketing should reflect the way people would naturally share their recommendations. That’s why we’ve added…
-
The Death of Traditional Ads: Why Referrals and UGC Are the Future
For decades, brands have poured millions into traditional advertising- TV commercials, glossy magazine spreads, and even the golden age of…
-
Referral Marketing as a Brand-Building Tool- Not Just a Sales Hack
In retail, it’s easy to chase quick wins. Flash sales, promo codes, paid ads- all designed to hit those short-term…
-
Why Referred Customers Are Your Best Customers
Did you know that customers who come through Referrals spend 50% more on their first purchase? Many Brands think of…
-
Cutting Ad Spend: Why Referral Marketing Is the Smarter Choice For 2025
With ad costs climbing and budgets tightening, Marketers are rethinking traditional spending. In 2024, while many Brands saw diminishing returns…
-
The Secret to Sustainable Growth: Customer Advocacy with Soreto’s RAF Placement
In an increasingly competitive marketplace, businesses are constantly looking for innovative ways to drive customer acquisition and retention. Traditional marketing…
-
Tapping Into The $6.2 Trillion Opportunity: How Referrals Can Unlock Social Commerce Growth
Social Commerce is on an unstoppable trajectory, projected to reach $6.2 trillion by 2030. This is not just another passing…