Resources
Catch up on the latest updates from Soreto
The Latest Updates
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What Gen Z Wants: The New Rules of Customer Engagement
Understanding the Next Generation of Shoppers Gen Z-those born between the mid-1990s and early 2010s- are rapidly becoming one of…
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5 Pitfalls to Avoid When A/B Testing Your Refer-A-Friend Campaign
A/B testing is a crucial part of optimising your marketing strategies and improving customer experiences. Whether you are testing landing…
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5 Common Referral Marketing Myths (and the Truth Behind Them)
Referral Marketing is one of the most effective ways to grow a business, yet many brands hesitate to embrace it…
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How Facebook Elevates Referral Marketing
In today’s digital landscape, social sharing platforms like Facebook have become a cornerstone for Referral Marketing. With over 2.9 billion…
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Leveraging Referral Marketing for Successful Product Launches
Launching a new product is a pivotal moment for any company. It is a time to generate buzz, build momentum,…
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Maximise Referrals with WhatsApp: Are You Missing Out?
Messaging platforms like WhatsApp have revolutionised how businesses approach Referral Marketing. With over 2 billion monthly active users, WhatsApp offers…
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7 ways to Harness X for Effective Referral Marketing
In the ever-evolving digital world, social sharing platforms like X have become pivotal in Referral Marketing strategies. With millions of…
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How User-Generated Content (UGC) Supports Referral Marketing
In today’s digital landscape, brands constantly seek innovative ways to engage audiences and drive conversions. Two marketing strategies that have…
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How We at Soreto Ensure Your Referral Programme Is Globally Secure
Feel confident with Soreto and our preventative technology to protect your Referral Marketing Campaigns
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Top 3 Referral Engagement Strategies For 2025
Top 3 Referral Engagement Strategies for 2025 Referral marketing is one of the most effective ways to drive growth for…